Our mission

Rover & Kin is a social enterprise collaborating with artisan partners in South Asia to create fashion with impact. Rooted in fair trade, our mission is to build a more equitable ecosystem of design with purpose that honors the people and the planet.


We believe that change begins when we put people + planet ahead of profits and collaborate across cultures and boundaries. Intentionally designed and mindfully crafted, we're an evolving brand, growing alongside our community to build a better tomorrow.

We are rooted in fair trade and recognize the immense power we hold as consumers in building a more equitable world. Our vision is a world in which justice, equity and sustainable development are at the heart of global trade structures and practices. Through fair trade, we celebrate the heritage and craftsmanship of our artisans while providing employment in underserved communities we collaborate with.

We are mindful during each stage of the production process, prioritizing the well being of our makers and the environmental impact of our production. In addition to paying fair living wages with benefits and ensuring safe working conditions under fair trade standards, we are always looking for ways to reduce waste and minimize our carbon footprint along our supply chain as much as possible.

We are driven by our community and united by the belief that the global artisan economy plays a vital part in achieving the UN Sustainable Development Goals. From women-led cooperatives to local development nonprofits in south Asia, we're proud to collaborate with World Fair Trade Organization guaranteed producer groups to build capacity and provide access to new markets for our artisan communities.


One of the first steps to our commitment in honoring the planet is to take responsibility for our emissions as a business. Through our partnership with Grow Ahead, we’ve pledged to support high impact farmer-run and community-led agroforestry projects throug direct contributions and our Eco-Shipping program.
Our Story

Rover & Kin is a proudly AAPI woman-owned brand created by Wen-Yan King. Our beginnings grew from our parent company Koraa, a neighborhood fair trade shop in Berkeley, California that creates and curates handcrafted goods from across the globe. In 2018, Rover & Kin was launched as a brand of Koraa with a focus on sustainable and modern design. Our small team is guided by Koraa founders Wen and Jampa’s decade plus experience of collaboration with craft communities in South Asia.

Visit us at Koraa

Today, we’re incredibly humbled to be able to combine our love of travel, artisan crafts and sustainable development into our business and hope you’ll join us on our entrepreneurial journey. You can find all Rover & Kin products at Koraa, open daily in Berkeley’s historic Elmwood neighborhood. If you’re in the San Francisco Bay Area, we’d be thrilled for you to drop by! Come find us at 2840 College Ave, Berkeley CA . Open daily 11am to 6pm.