ABOUT
ROVER & KIN BY KORAA
Our mission
Rover & Kin is a fair trade accessories brand collaborating with artisan partners in South Asia. Our mission is simple: design with purpose, and honor the people and planet.
OUR VALUES
We believe that change begins when we put people + planet ahead of profits and collaborate across cultures and boundaries. Intentionally designed and mindfully crafted, we're an evolving brand, growing alongside our community to build a better tomorrow.
We are rooted in fair trade and believe deeply in its power to build a more equitable world. Through every collaboration, we celebrate the heritage and craftsmanship of our artisan partners while creating reliable, dignified employment in the communities we partner with.
We are mindful at every stage of production. Beyond paying fair living wages and ensuring safe working conditions under fair trade standards, we are always looking for ways to reduce waste, source more sustainably, and minimize our environmental footprint across our entire supply chain.
We are driven by the belief that the global artisan economy is a powerful force for change. From women-led cooperatives to local nonprofits, we're proud to collaborate with World Fair Trade Organization guaranteed producer groups in helping build capacity and open new markets for our artisan communities.
Our Story
Rover & Kin is a proudly AAPI woman-owned brand founded by Wen-Yan King. It began at Koraa — a beloved neighborhood shop curating handcrafted global goods.
After a decade of collaboration with artisan communities in South Asia, Rover & Kin was launched in 2018. The mission was clear: modern, purposeful design rooted in fair trade.
Today Rover & Kin is carried by hundreds of independent retailers — and remains at home at Koraa, with locations in Berkeley and Oakland and a full online store at koraa.co.
Visit us at Koraa
Rover & Kin was born at Koraa, and that's where you'll always find us. Stop by our Berkeley location in the historic Elmwood neighborhood or our Oakland shop on Piedmont Ave — we'd love to see you. You can also explore the full collection anytime at koraa.co.
